e-Marketing, Blogging, Social Networking and Web 2.0 in Poland by Piotr Wrzosinski

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Tuesday, November 13, 2007

Handelo.pl - more than product search?



Handelo.pl is Polish product search engine with social rating feature.
It has started about 7 weeks ago, and its spiders has already indexed huge number of products available on the Polish e-commerce market.
According to Tomasz Cincio, VP of Handelo.pl till the end of November they will have more than 1 mio products from the biggest eShops in Poland.
The company is owned by three persons who created the website and its idea (Tomasz Cincio, Dariusz Januszkiewicz and Ɓukasz Bartoszewicz), and strategic investor Denis Eckhoff.

The company hires 9 persons team working at new features such as advanced filters, and possibility to search specific product within database according to parameters such as energy efficiency, product quality and so on. Those parameters are going to be user generated. the current test version usability is limited because lck of the real users in this phase of development.

What is interesting in Handelo.pl, the website provides also closing of the transaction and check-out within. The competitors like ceneo.pl and skapiec.pl generates only leads to the shop's websites, when Handelo allows consumer to buy the product immediately without redirecting.

Handelo.pl will start promotional campaign this days.

[via Internet Standard]