e-Marketing, Blogging, Social Networking and Web 2.0 in Poland by Piotr Wrzosinski

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Sunday, November 11, 2007

Pinger.pl - miniblogging in Poland by o2.pl


Pinger is a new website that offers miniblogging (or just copy of Twitter) in Poland.

We have observed some defeats of similar concepts like: patrz, robisz.pl and thoro.pl/co.robisz/ or corobisz.

We had a kind of cybersquatting by Grono.net owners (blimp), and finally still existing moblo, and the favourite of mine blip.
And now pinger is coming.

It seems that top players on the market are somewhat crazy with miniblogging then. Moblo, blip and pinger are backed with local market leaders.

Blip vs. pinger competition maybe the same history that we observed at Polish IM market.
GG (or gadu-gadu) was before o2. Now GG has started with blip, and o2 is coming second with pinger.

But there are differences. Blip has started with testers community of computer geeks, older and different than GG users profile. Pinger is targeting younger audience - traditional target of Gadu Gadu.

Both services are starting with open API and plug-in into their owners IM software.

Who will win the race and become local twitter? Maybe no local twitter in Poland is needed?

Anyway, for both players twitter is another chance to compete with portals. O2 needs anything to stop loosing to Interia. Gadu-Gadu needs anything to content stakeholders.

[you may find the post in Polish at new1.pl]