Bebo allies with Polish Gazeta.pl to win CEE markets

Today, the new social networking portal has started in Poland. It is mashup of commonly known european social networking leader bebo with leading Polish rich content portal Gazeta.pl, owned by old media company Agora S.A. Other players in the new alliance are Bebo global partners: CBS, BBC, Endemol, MTV and last but not least Yahoo!

New website bebo.gazeta.pl aims to gain leadership over Polish social networking market, but strong competition is already there.
Local top players are epuls.pl, grono.net (supported with Intel Capital), newcomer nasza-klasa.pl (owned by European Fonders VC) and based on the Polish most popular IM MojaGeneracja.

There are also significant global players ready to fight - Hi5 and Microsoft' Live Spaces are already localized for Poland.

Does new Bebo and Gazeta.pl win the market? Tomasz Jozefacki, Head of the Internet in Agora, strongly believes that.
But Bebo by itself did not get Polish users attention during last 4 months. Does support of the 3rd Polish portal will help?