Pink Poland is the first in Poland advertising network for adult oriented websites. In their portfolio, you can find 40 erotic websites including (NSFW) pornolia.pl, roksa.pl, blow-job.pl, podrywacze.pl and retroporno.pl.
The main asset of the group for now are two websites. The first is escorts classifieds board Roksa.pl (with 30 million page views and 1.78 million unique users per month). The second is amateur porn website Pornolia.pl with 386 000 real users. Pink Poland is still negotiating with prospect partners including also erotic blogs. Full offer of the network will be presented at the beginning of Q3 2009. At the moment, the biggest Polish porn website, pornotuba.pl is not interested in joining any advertising network, as Maciej Pater (owner) declares in Internet Standard.
According to Sylwester Kubiak, Managing Director in Pink Poland, erotic websites are already responsible for 6% of Polish online advertising value. A total market is estimated to PLN 1,17 billion (PwC and IAB data). As Mr. Kubiak says to Newsweek, the company is going to advertise not only erotic services, but also pharmaceuticals, and even financial services.
According to PBI/Gemius 30% of the Polish Internet users is visiting erotic websites (4,4 million users monthly). What may be interesting after dynamic growth between 2005 and 2007, now the numbers are stable.
Pink Poland is owned by Polska Kompania Reklamowa and backed by unknown Venture Capital fund. The offer does not include context ads.
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